Path to PPC campaign success
Full Research
Getting to know your business niche:
• Line of business needs and / or limitations
• Area of operation and its needs and / or limitations
• Know Your Competition
Full Research
Getting to know your business niche:
• Line of business needs and / or limitations
• Area of operation and its needs and / or limitations
• Know Your Competition
Follow Your Specific Goals
Deeply understand your specific goals and needs:
• Get your specifications as for what you are aiming for and what you would like to achieve
• Research and build a specific, full keyword and negative keyword list
Perfecting Site Experience
Your website is your business face online, credibility and accuracy matters
• Run your website an experience test
• Make sure your website “calls to action”
• Present every service/ product offered clearly
Perfecting Site Experience
Your website is your business face online, credibility and accuracy matters
• Run your website an experience test
• Make sure your website “calls to action”
• Present every service/ product offered clearly
Thorough Account Setting & Development
It is highly important to have a strong base of campaign structure
• Build relevant campaigns: search, display, remarketing, shopping etc.
• Select relevant keywords and negative keywords from keyword list
• Divide keywords to ad groups
• Set up comprehensive ad sets and ad extensions
• Set up budget and schedule
• Implement tracking and conversion codes
Optimization
Ongoing optimization is curtail for growing ROI
• Adjusting budget, bids, schedule and targeted locations
• Eliminating and adding keywords
• Manage ads performance
Optimization
Ongoing optimization is curtail for growing ROI
• Adjusting budget, bids, schedule and targeted locations
• Eliminating and adding keywords
• Manage ads performance
Reporting
So you can see your growth
• Generating monthly reports