Path to PPC campaign success

Full Research

Getting to know your business niche:
• Line of business needs and / or limitations
• Area of operation and its needs and / or limitations
• Know Your Competition

Full Research

Getting to know your business niche:
• Line of business needs and / or limitations
• Area of operation and its needs and / or limitations
• Know Your Competition

Follow Your Specific Goals

Deeply understand your specific goals and needs:
• Get your specifications as for what you are aiming for and what you would like to achieve
• Research and build a specific, full keyword and negative keyword list

Perfecting Site Experience

Your website is your business face online, credibility and accuracy matters
• Run your website an experience test
• Make sure your website “calls to action”
• Present every service/ product offered clearly

Perfecting Site Experience

Your website is your business face online, credibility and accuracy matters
• Run your website an experience test
• Make sure your website “calls to action”
• Present every service/ product offered clearly

Thorough Account Setting & Development

It is highly important to have a strong base of campaign structure
• Build relevant campaigns: search, display, remarketing, shopping etc.
• Select relevant keywords and negative keywords from keyword list
• Divide keywords to ad groups
• Set up comprehensive ad sets and ad extensions
• Set up budget and schedule
• Implement tracking and conversion codes

Optimization

Ongoing optimization is curtail for growing ROI
• Adjusting budget, bids, schedule and targeted locations
• Eliminating and adding keywords
• Manage ads performance

Optimization

Ongoing optimization is curtail for growing ROI
• Adjusting budget, bids, schedule and targeted locations
• Eliminating and adding keywords
• Manage ads performance

Reporting

So you can see your growth
• Generating monthly reports